Citizen Coke: The Making of Coca-Cola Capitalism (Paperback)

Citizen Coke: The Making of Coca-Cola Capitalism Cover Image
$17.95
Available In-Store
1 on hand, as of Nov 18 4:01am
(BUSINESS/ECONOMICS/FINANCE)

Description


By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

Product Details
ISBN: 9780393353341
ISBN-10: 0393353346
Publisher: W. W. Norton & Company
Publication Date: December 6th, 2016
Pages: 432
Language: English