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"Cassidy takes readers behind the scenes of the commercial gambling industry to reveal how it reinvents itself in the face of shifting technology, economic prospects, and regulative logics. From machine-packed betting shops on London's high streets, to raffles at countryside churches, she offers a first-hand view of the dynamic -and sometimes vicious - interactions between the hunt for profit and punters' lives" - Natasha D. Schull, author of 'Addiction by Design: Machine Gambling in Las Vegas'
"Cassidy's book offers new insights into the gambling industry and its social order, perceived norms and lived values. At a time when gambling is struggling to maintain its reputation as a leisure pursuit, the stories in this book should be a wake up call to those who deny there is any need for reform" - Anna van der Gaag, Chair of the Advisory Board for Safer Gambling