Eat This!: How Fast Food Marketing Gets You to Buy Junk (and How to Fight Back) (Paperback)

Eat This!: How Fast Food Marketing Gets You to Buy Junk (and How to Fight Back) By Andrea Curtis, Peggy Collins (Illustrator) Cover Image
By Andrea Curtis, Peggy Collins (Illustrator)
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Eat This examines how fast food marketing gets you to buy junk and how you can fight back. It shows how marketers embed sales pitches in media to lure consumers to foods that can negatively impact the health of children. The author explains what advertising is, discusses product placement and other tools used to sell products. Curtis provides careful insights into the fast food industry and ways in which young people can push back.

"Kids need to know the truth about junk food, and understand the millions of ways it's pushed on them -- every day. Andrea's fun and accessible book gives them the tools to fight back " -- Jamie Oliver, MBE, world-renowned chef and food campaigner

"The title says it all. This is the first and only children's book to tell the awful truth about the way our kids are assaulted by rapacious marketers. But, most importantly, Andrea manages to tell the story to the kids themselves." -- Mark Bittman, best-selling author of How To Cook Everything

"Eat This is a well-conceived, well-researched and empowering resource that helps students, parents and educators decode the marketing speak and arm themselves against powerful techniques used by junk food and beverage marketers." -- Lulu Cohen-Farnell, Founder, Real Food for Real Kids

About the Author

Andrea Curtis is an award-winning author whose work includes What's For Lunch. She lives in Toronto.
Product Details
ISBN: 9780889955325
ISBN-10: 0889955328
Publisher: Red Deer Press
Publication Date: February 9th, 2018
Pages: 40
Language: English