Design Management: Organisation and Marketing Perspectives (Paperback)

Design Management: Organisation and Marketing Perspectives By Sotiris Lalaounis Cover Image
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Description


Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has never been more important to integrate marketing and organisational perspectives into design management.

This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management.

With end-of-chapter exercises, case studies, and reflective insights along with online teaching materials, Design Management: Organisation and Marketing Perspectives is an essential text for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.

About the Author


Sotiris T. Lalaounis is a Lecturer in Marketing and Design Management in the Department of Organisation Studies at the University of Exeter Business School. Following a postgraduate degree in Design and Digital Media from the University of Edinburgh, he worked in design consultancies, and earned his PhD in Design Management from the Centre for Creative Industries at Glasgow Caledonian University. His thesis investigated business development issues in the creative industries, and his current research interests include organisational paradoxes, ambidexterity, and creative firms.
Product Details
ISBN: 9781138648074
ISBN-10: 1138648078
Publisher: Routledge
Publication Date: October 2nd, 2017
Pages: 254
Language: English