The Advertising Age Encyclopedia of Advertising (Hardcover)

The Advertising Age Encyclopedia of Advertising By John McDonough, Karen Egolf Cover Image
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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.

Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia ofAdvertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Product Details
ISBN: 9781579581725
ISBN-10: 1579581722
Publisher: Routledge
Publication Date: November 22nd, 2002
Pages: 2000
Language: English