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Every business needs to advertise itself and spread the word to new customers if it wants to keep growing. Many companies, including small businesses, rely on the expertise of advertising agencies to help them create and execute effective marketing strategies.
Written by a real madman who spent 35 years in the advertising agency world, it was written in the 1960s and 1970s and compiled in the 1980s. This book gives insight into the agency world in those days as well as practical advice applicable to college students and those new to the trade. It is an easy read and very informative.