CRM practices airline industry an empirical investigation (Paperback)

CRM practices airline industry an empirical investigation By Aditi Batheja Cover Image
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Description


Customer Relationship Management clearly has come a long way from evolving from just database marketing to salesforce automation to maintaining long term relationships and honoring commitments timely. An efficient CRM initiative extracts information from a variety of data sources which are collected from consumers to manage or analyze their preferences. Ultimately these initiative generate value by

having access to more accurate information as that consumer data can generate actionable insights from that data. It can find hidden connections and patterns in consumer behavior through multi sources and multi channels.

Product Details
ISBN: 9798889950738
Publisher: Self Pulblisher
Publication Date: March 22nd, 2023
Pages: 142
Language: English