Join former Amazon Advertising executive creative director Steve Susi, author of Brand Currency, to get an insider’s perspective of Amazon’s secrets to success. Susi, a Worthington native, will be in conversation with Business First Editor-in-Chief Doug Buchanan.
In his debut business book, Susi describes the practices that have made Amazon a leader in e-commerce and other fields, in particular Amazon’s laser focus on the four currencies that dictate customer behavior and inform Amazon’s every move: money, information, loyalty, and time. The book is brand-focused, evaluating all activities from the perspective of developing a customer’s relationship with the brand. Susi offers firsthand experience and case studies from across the brandscape to prove that prioritizing these currencies is exactly what a brand needs to break through, maximize its potential, and leave everyone asking, "How do they do it?"
After sixteen years with New York’s premier digital ad agencies, Steve Susi joined Amazon Advertising as its first NYC creative director in 2012, where his teams delivered original brand experiences on behalf of hundreds of advertisers and millions of customers worldwide. In 2014 he became its first group creative director and, two years later, its first executive creative director, moving to London to lead creative operations across Europe, Asia, and Canada. An award-winning copywriter and published poet, his experience spans cross-platform creative development, brand strategy, video and photography direction, and corporate identity. As an agency executive creative director, he has worked with many of the world’s best-known brands, including Mercedes-Benz, Gucci, Rolex, Cadillac, Coca-Cola, Procter & Gamble brands, and IBM, among others. He is a graduate of Miami University.
In this exclusive Gramercy Books Salon@2424 program, Susi will be in conversation with Doug Buchanan, Editor-in-Chief of Columbus Business First, the top source for economic development news and networking events in central Ohio. Buchanan has been reporting on the local business scene for more than twenty years.
Columbus Business First is Gramercy’s Community Partner for this exclusive event.