Join Ohio State University environmental historian Bartow J. Elmore as he shares his book, Citizen Coke: The Making of Coca-Cola Capitalism. By examining "the real thing," ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health. This lecture is presented by the Clio Society of Ohio State University’s History Department.
Gramercy Books is partnering with Bexley Public Library and OSU’s History Department for this program.
Citizen Coke: The Making of Coca-Cola Capitalism won the Axiom Business Book Award for best business commentary in 2015 and the Council of Graduate Schools 2016 Gustave O. Arlt Award in the Humanities. The project grew out of Elmore’s dissertation at the University of Virginia, where he specialized in global environmental history and American history, but the roots of his interest in Coca-Cola run deeper, as he grew up in Atlanta, Georgia, the heart of Coke country. Along with his scholarly work, Elmore has contributed to The Huffington Post, Salon, and other popular media outlets.